Project Goals and Scope
CDM SMITH, the contractor for the Hawaii State Department of Transportation for the Hawaii Road Usage Demonstration and Implementation Project, hired Pineapple Tweed PR & Marketing to provide guidance on public relations strategies, communications planning, development of the project website and collateral materials, overall communications support, and for meeting planning and administration.
Key Results and Deliverables
Results to date: a refreshed website at www.hiruc.org to reflect the next stage of the project; introduction and implementation of the road usage charge (RUC) for electric vehicles starting in 2025.
Contents of the first iteration, which concentrated on the demonstration project, can be seen on the resources link that includes archival information.
Past Deliverables
- Developed FAQs
- Developed Fact Sheets
- Wrote copy for the website iterations
- Developed messaging
- Provided input and edited team-led communications plan
- Provided list of and facilitated recommended influencer meetings throughout the islands
- Recommended participants for advisory group
- Provided administration for advisory group meetings
- Event planning and administration for nation-wide participant meeting on RUC
- Worked with team on media relations
- Provided editing functions for other materials
Current Deliverables
- Developed new website with graphic designer; wrote copy and established navigation
- Provided admin support for meeting with county motor vehicle department
- Working on new communications plan
- Working on new FAQs
- Developed with team a new fact sheet Overall communications support
