Pineapple Tweed (PT) was first engaged to provide public relations and marketing services for the Waikiki SPAM JAM® (WSJ) in 2019 and has continued working with the organizing committee to promote the event. Revitalizing a Beloved Festival Because of the COVID pandemic, the Waikiki SPAM JAM® street festival was halted from 2020 to 2023. In 2022, it was revised as a week-long dine-in event with special SPAM® dishes offered to …
Launching and Growing Mana Up Co-founders Meli James and Brittany Heyd worked with Pineapple Tweed to launch MANA UP in 2017. Having brainstormed with the founders on aspects of this brand-new economic growth engine platform for Hawaii, PT was uniquely positioned to assist with the growth of Mana Up by providing public relations counsel and services, as well as introductions that resulted in community partners such as Hawaiian Airlines and …
Project Goals and Scope CDM SMITH, the contractor for the Hawaii State Department of Transportation for the Hawaii Road Usage Demonstration and Implementation Project, hired Pineapple Tweed PR & Marketing to provide guidance on public relations strategies, communications planning, development of the project website and collateral materials, overall communications support, and for meeting planning and administration. Key Results and Deliverables Results to date: a refreshed website at www.hiruc.org to reflect the next stage …
Pineapple Tweed (PT) was engaged to provide public relations and marketing for Hawaii architecture firm, AHL, then Architects Hawaii, in 2007. The Challenge The challenge set forth by this leading architectural firm was to keep them top of mind in the community without being too obvious about marketing them; they were, and have always been, against overt self-promotion, so PT had to create other ways to get them covered by …
